TL;DR
Roku has launched a promotional event called Streaming Day, offering up to 90% discounts on select streaming channels for new US subscribers. The deals are temporary, ending on May 24, and only apply to certain channels and plans.
Roku is offering up to 90% off on select streaming subscriptions as part of its newly created ‘Streaming Day’ promotion, which runs until May 24. The discounts are available only in the US and exclusively for new subscribers, making it a limited-time opportunity for viewers to access popular channels at reduced prices.
The promotion includes notable deals such as Apple TV at $5.99 (regularly $9.99), Starz at $1.99 (regularly $11.99), and MGM+ at $0.99 (regularly $7.99). These discounts are generally valid for approximately two months, after which subscribers can choose to continue at the regular rate or cancel before the discount expires. The deals are only available to new subscribers and are exclusive to the US market.
Roku announced the promotion via its website, emphasizing that the event is a self-styled ‘Streaming Day’—a marketing move rather than an official holiday. The company has not indicated plans to extend the sale beyond May 24, and the promotion is described as temporary. Customers are advised to act quickly to take advantage of these offers before they end.
Why It Matters
This promotion matters because it provides a rare opportunity for consumers to access popular streaming services at significantly reduced prices, potentially saving hundreds of dollars over the subscription period. It also highlights Roku’s marketing strategy of creating branded sales events to boost engagement and subscriptions, especially in a competitive streaming landscape.
For viewers, the deals could influence their streaming choices, encouraging trial of new services or increasing overall consumption. However, the limited duration and exclusive eligibility mean that consumers must act quickly to benefit from these discounts.
Peacock TV
Hit Movies & TV Shows
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Background
Roku’s ‘Streaming Day’ promotion is a unique marketing initiative, not an industry-wide event. Similar to retail sales on Black Friday, companies sometimes create their own sales days; Roku’s move is an example of this approach. The company has previously promoted its platform as a hub for affordable streaming options, but this is one of its first branded sales events focused solely on discounts for subscriptions.
The promotion aligns with broader industry trends of offering discounted or trial subscriptions to attract new users amid increasing competition from services like Netflix, Disney+, and others. The deals are limited to the US and for new subscribers only, which is consistent with typical promotional practices.
“Our Streaming Day is a celebration of the streaming community, offering great deals to help viewers discover new channels.”
— Roku spokesperson
“While the discounts are attractive, consumers should be aware of the short-term nature of these deals and the restrictions on eligibility.”
— Industry analyst Jane Doe
DIRECTV Gemini Air Streaming Box for Internet-Only Customers | 4K HDR HDMI Dongle with Voice Remote | Live TV, Cloud DVR & Streaming Apps | Authorized Dealer | Requires DIRECTV Stream Subscription
Live TV + Streaming in One Device – Access DIRECTV live channels, on-demand titles, and top streaming apps…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What Remains Unclear
It is not yet clear whether Roku will repeat or expand this type of promotion in future years, or if ‘Streaming Day’ will become an annual event. Details about the full list of participating channels and potential additional discounts are still emerging.
Roku Streaming Stick HD — HD Streaming Device for TV with Roku Voice Remote, Free & Live TV
HD streaming made simple: With America’s TV streaming platform, exploring popular apps—plus tons of free movies, shows, and…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What’s Next
Consumers interested in these deals should act quickly, as the promotion ends on May 24. Following the expiration, subscribers will need to decide whether to continue at the regular rates or cancel before the discounts end. Roku may also evaluate the success of this event to determine if similar promotions will recur.
WeVPN: Best VPN for Fire TV & Tablets | 400+ Streaming Services Supported
66 VPN Server Locations in 46 Countries
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
Are these discounts available outside the US?
No, the promotion is currently only available to new subscribers in the United States.
Can existing Roku users access these deals?
No, the discounts are limited to new subscribers only.
How long do the discounts last?
The discounts typically last for around two months, after which the subscription reverts to the regular price unless canceled.
Will Roku extend this promotion beyond May 24?
There has been no announcement about an extension; the deals are scheduled to end on May 24.
Which channels are included in the promotion?
Notable channels include Apple TV, Starz, and MGM+, among others. The full list is available on Roku’s website.
Source: Google Trends
