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Bloomberg reporter Mark Gurman says Apple is still developing its own smart home camera, reportedly targeting 2027. The project is separate from smart home cameras and other devices Apple is said to be developing with LG; neither company has confirmed the plans or timing.
Apple is still developing its own smart home security camera and is reportedly aiming to release it in 2027, according to Bloomberg reporter Mark Gurman. The project is separate from cameras Apple is said to be developing with LG, suggesting the company may pursue its own home-security hardware alongside products made with a partner.
Gurman reported that the camera remains in development after reports emerged of an Apple-LG collaboration on a wider range of connected-home products. In a post on X, he said the cameras being developed with LG have nothing to do with Apple’s own camera, which has been described in reports as privacy-focused. The reported 2027 timing is not an official product announcement.
The LG collaboration is reportedly expected to cover indoor and outdoor cameras, a floodlight camera and a smart deadbolt. Those products are expected to be sold under LG’s branding, despite Apple’s involvement, according to the report. That would distinguish them from a camera marketed as Apple’s own hardware, though the precise division of responsibilities between the companies has not been disclosed.
Apple’s reported camera, previously associated with the codename J450, is said to be designed to detect activity around the home and connect with Apple’s Home platform. Reports describe possible features including detecting when people enter or leave a room, recognising household members and identifying pets. Those details remain reported specifications, not confirmed product capabilities.
Two Routes Into the Smart Home
If the plans described in the reports proceed, Apple could expand its smart home presence through two different approaches: partner-developed devices sold by LG and a camera designed as Apple’s own product. That distinction matters to customers trying to understand which company would make, brand and support each device. The reports do not yet clarify how the products would differ in price, availability or integration with Apple’s services.
The camera’s reported emphasis on detecting activity and triggering connected devices would also put its role beyond conventional video monitoring. For example, reports say it could prompt lights to turn on when someone enters a room and off when they leave. If implemented, that would make the camera part of a home automation system, not simply a device for viewing recorded footage. Whether those functions will be included, and how they would work in practice, is unknown.
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How the LG Partnership Fits
The camera report follows separate coverage of Apple’s work with LG on connected-home equipment. The products attributed to that collaboration reportedly include several types of cameras and a smart deadbolt. The source report compares the proposed arrangement to LG UltraFine displays, which were developed in collaboration with Apple but sold under LG’s name. That comparison offers a possible model for the partnership, but it does not confirm that the smart home products will follow exactly the same commercial or technical arrangement.
Apple’s own camera has also been described as part of a broader smart home effort that could include a separate Home Hub device. The camera has reportedly been designed to monitor activity without continuously recording conventional video, using a low frame rate and AI analysis instead. These descriptions come from reporting about a product in development; Apple has not published specifications, images or a release schedule.
“The cameras being developed with LG have nothing to do with Apple’s own privacy-centric home camera.”
— Bloomberg reporter Mark Gurman, in a post on X, as quoted by The Ambient
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Product Plans Still Unconfirmed
Apple and LG have not officially confirmed the reported camera projects or their release dates. It is not clear whether the Apple camera will reach the market in 2027, whether development could change, or what price and regions might be involved. The reported feature set—including room-entry detection, facial recognition, pet recognition and low-frame-rate AI analysis—also has not been verified by either company.
Details about data handling remain especially limited. Reports describe the device as privacy-focused, but no official explanation is available of what information it would process or store, where that data would be kept, or what controls users would have. It is also unclear how the camera would interact with the reported Home Hub and LG-branded devices.
privacy-focused home security camera
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Awaiting Official Product Details
The next concrete milestone would be an announcement from Apple or LG confirming whether the products are in development and explaining each company’s role. Until then, 2027 should be treated as a reported target, not a confirmed launch date. Any later product announcement would be needed to establish the camera’s final name, functions, privacy controls, compatibility and availability.
For now, the report supports a narrower conclusion: Gurman says Apple’s own camera remains in development and is distinct from the devices associated with LG. Whether either project results in products for sale—and when—remains unsettled.
smart home camera with activity detection
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Key Questions
Is Apple making its own smart home camera?
Bloomberg reporter Mark Gurman reports that Apple is still developing its own camera. Apple has not confirmed the project.
When could Apple’s camera be released?
The report points to 2027, but that is an unconfirmed target rather than an announced release date.
Is Apple’s camera the same as the cameras being developed with LG?
No, according to Gurman. He says the LG-related cameras are separate from Apple’s own camera. The LG devices are reportedly expected to carry LG branding.
What features might Apple’s camera have?
Reports describe possible room-entry and exit detection, recognition of household members and pets, and links to Apple Home automations. These features have not been confirmed by Apple.
What is known about the camera’s privacy features?
It has been described in reports as privacy-focused and as using low-frame-rate AI analysis rather than continuously recording video. Apple has not confirmed how the camera would process, store or protect data.
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